Wie bestimmen Sie, welche Designkonzepte Sie verfolgen und welche Sie verwerfen? (2024)

I use the Diverge and Converge mode methodology mixed with the Bruno Munari Scheme about design methodology. Both are very helpful and efficient to brainstorm several ideas and pick the one that fits better to solve a problem. The diverge mode is a great mindset to create a very open mode to let creativity be free. In this situation there are no limitations and the language is positive and proactive, helping other people to spread ideas or to improve others. It's a moment in which everyone can propose ambitious and bold idea, before analyzing and selecting the one that best fits for the project resolution.

Übersetzt

Segun mi experiencia, diría que el trabajo previo es supremamente importante en el diseño; la investigación, charlas con el cliente, un mapeado de todo lo que se va a hacer y lo que se quiere lograr con esto. A partir de eso viene el feedback constante y las modificaciones de diseño que se dan en el camino, así se es más fácil determinar si nuestra estrategia principal funciona o si la debemos descartar y tomar un acercamiento nuevo. Es todo algo que se va construyendo a medida que el proyecto avanza.

Übersetzt

The main purpous is align concepts to clients needs.Otherwise it is not posible to achieve goals previously determined.Some principles I use to:- make a short online research to know more about the niche or the market that the project or service belongs to;- select the main objectives that will be effective to the project, bringing long term results;- certificate that the concepts and sketches are originals and attractive;- create and control a 5W2H canva to achieve all your goals.

Übersetzt

Selecting design concepts involves aligning with user needs, business goals, and stakeholder input. Prioritize concepts through user research, usability testing, and iterative feedback loops. Assess feasibility, scalability, and brand consistency. Seek innovative solutions that set your product apart. Consider competitor analysis and adapt designs based on iterative testing. Create a prioritization matrix to objectively evaluate and rank concepts. Ultimately, choose designs that strike a balance between user satisfaction, business objectives, and innovation.

Übersetzt

Yes, defining your niche or criteria is a must because that will alien you in making a decision on how your design will be which at the long run ensure the smooth and users Friendly.

Übersetzt

Sketches and prototypes are like test runs for our design ideas. Starting with sketches helps visualize the concept, like a rough draft. Prototypes are interactive previews of the final product. It's like a quick check before the big launch to find and fix any issues. These tests ensure a smooth outcome!

Übersetzt

Sketch is one of the fundamentals in any design proper, for you to achieve a very good design, you need to have a sketch of it to know how the possible outcome will look at.

Übersetzt

One of the greatest lessons I received collaborating with Pixar Animation Studios is this. Show your work early and often. Even though art creation is a very personal thing, we must remove our ego to allow for critique of our work for the sake of the collective effort. Find out while in concept phase what's working well and what's not. You choose what feedback to take and what to keep.

Übersetzt

Once I have a design concept, I share it to gather honest feedback. It's like getting a fresh perspective from outside, often providing valuable insights. Other people's opinions help validate my design and make it even better. It's like teamwork where we all collaborate to achieve the best. So, bring on the feedback – it makes us stronger and our designs greater!

Übersetzt

Feedback is the guide to improvement. When I receive feedback, I go back to the drawing board or prototyping table and make adjustments, similar to fine-tuning song lyrics until they sound perfect. Iterating and refining are the secrets to great design. It shows that we listen to our customers and strive to meet their needs. This way, every design becomes even better and more powerful!

Übersetzt

Yes,iterate will help the designer to know the exact sketch, or design concept to use after testing and feedback. This part is very key in every design process.

Übersetzt

(bearbeitet)

Always trust your intuition on what your client is looking for for their project. At this point your designs should be almost final with a few tweaks remaining. A strong visual needs a strong concept. Choose the design with the most simple yet powerful meaning and visual balance. A well-crafted design is something recognizable and marketable. You should guide your client with their decision and always present the best concepts first. I personally never present more then 3 main designs at this point. Having too many choices is never good. Don’t be afraid to tell them your personal perspective and explain the strenghts and weaknesses of each avenue.

Übersetzt

Selecting design concepts is like mixing ingredients for a delicious dish. I start by thoroughly understanding the client's needs and project goals. Then, I let my creativity flow and gather ideas. The best concepts are the ones that best fulfill these needs while being innovative and appealing. But I never discard ideas; I set them aside – sometimes they resurface later and fit perfectly! It's a bit like a puzzle – in the end, everything comes together.

Übersetzt